Firstly, Twitter is quick and cost effective. It costs nothing to set up or use, but will greatly increase awareness and sales and can be used to interact with existing and potential customers. It is also very easy to use, whether it is for speaking to customers, answering questions or getting feedback on events and promotions, it is a vital tool to help Cupcakes By Jo become more successful.
Twitter also allows a business to reach out to a new audience who may not be aware of the business yet. By having an non-private account, anyone can view our tweets and join in conversations. By receiving new followers, we can keep these people up-to-date with the latest news and information about Cupcakes By Jo, stimulating their interest and eventually increasing awareness and sales. We can also create loyal customers by regularly interacting with them on the social network site, for example by retweeting, following and mentioning them.
Having Twitter can also be used to direct people to the Facebook page, YouTube channel and the website which will again increase awareness and sales. It means that not all information has to be included on Twitter, and people can view full details elsewhere at their convenience. By overlapping all forms of social media, it will increase awareness of the business to a wide audience.
After setting up Twitter for Cupcakes By Jo, we aim to get over 200 followers. We will specifically target local people as this will be more effective than having a wide scope accross the country as only people within the Aberdeen and Aberdeenshire area will be able to purchase products from the shop. We also plan to target accounts that have a large number of followers and that can persuade people to follow our account, for example Northsound 1, Original FM and STV. If accounts such as these were to interact with us, it would encourage more people to follow and interact with us.
Initially, we will follow a large number of local accounts to increase awareness of Cupcakes By Jo. This will also gain us followers. We will interact with these people; upload photos; create Twitter-only competitions (where people have to mention @CupcakesByJo); get involved in trending topics; share links to our videos, website, Facebook; and constantly tweet about the products and promotional activity.
After setting up Twitter for Cupcakes By Jo, we aim to get over 200 followers. We will specifically target local people as this will be more effective than having a wide scope accross the country as only people within the Aberdeen and Aberdeenshire area will be able to purchase products from the shop. We also plan to target accounts that have a large number of followers and that can persuade people to follow our account, for example Northsound 1, Original FM and STV. If accounts such as these were to interact with us, it would encourage more people to follow and interact with us.
Initially, we will follow a large number of local accounts to increase awareness of Cupcakes By Jo. This will also gain us followers. We will interact with these people; upload photos; create Twitter-only competitions (where people have to mention @CupcakesByJo); get involved in trending topics; share links to our videos, website, Facebook; and constantly tweet about the products and promotional activity.
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