Background Information

Cupcakes By Jo was founded in 2010.  Jo began baking when she received a cupcake baking kit at Christmas, and from then on her cakes became extremely popular with her friends.  This then expanded to a wider circle of clients and she decided to create a business to sell her creations to the public.  She set up a Facebook page in May 2011 to create awareness of her business, and because of the high demand for her cakes she set up a small stall in the Indoor Market in Aberdeen.  This stall was located in her Mother's news agent.  She then went on to purchase her own larger premises also in the Indoor Market.  


Currently Jo is baking between 200 - 300 cakes a week to cater for the high demand of her product.  In addition she does personalized orders, cake-pops, and mass orders for businesses.


All of the products are baked by Jo herself.  A lot of time and effort is put in to creatively decorating and presenting the cakes, making them very appealing to customers.  Although there are other cupcake businesses in Aberdeen city centre, Cupcakes By Jo is unique and stylish. 


At the moment, Jo only has one form of social media to interact with potential and existing clients.  This is her Facebook page, where she currently has just over 1500 'likes'. 

We feel with the combination of our Public Relations and Media skills, we can help expand Jo's business by increasing awareness through social media, promotions and events. This will also expand her client base. 


Jo herself does not have enough time or skills to create and keep up with social media demands, therefore we feel she is a perfect client for us.