Success Criteria

We will constantly monitor our social media and edit our level of presence depending on the level of activity the business is recieving.  For example, if we have not received many new followers on Twitter within a certain period of time, we will introduce competitions/promotions to increase interest from customers. 

We will have regular meetings with Jo to evaluate sales figures and levels of interest within the store to assess the effectiveness of our work.  This will again allow us to edit our social media, promotion and events accordingly.

Depending on levels of interest in Cupcakes By Jo, we will either increase or decrease activity so that she is not overwhelmed or lacking any business.  



Specific success criteria for social media has been given in the 'Objectives' section.