We decided to create a website for Cupcakes by Jo because it creates a professional image of the business. Also, older customers are more likely to search for a website to place an order rather than using social media. The website will allow us to showcase a gallery of her products to potential customers a stylish and effective way. We will use DSLR cameras to take high-quality photographs of the cupcakes which will persuade people to purchase them.
The website is a perfect opportunity to give a more descriptive view of the business. As it does not have a limiting word count like Twitter we can include lots of information on specific cupcake flavours, contact details, location, events and promotions.
The website will allow for information access 24 hours a day, which is essential with the busy lives of people today.
A key aspect of the website will be that it helps create and promote a strong brand image by linking all our social media together. There will be links provided to both our Facebook and Twitter pages. and YouTube channel. Without a website we could potentially miss a large range of customers that use websites rather than social networking sites.
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