Assumptions

During the planning stage for this campaign we created aims and objectives that we believed were achievable whilst still being challenging.  

Our group is confident we will successfully achieve all the aims and objectives, and believe we can exceed our current expectations.  

As our group has a diverse range of skills, interests, knowledge and contacts we believe this campaign will be a success.  

We feel that cupcakes as a product are extremely current, fashionable are enjoyed by a wide range of people of all ages.  With occasions such as Mother's Day and Easter approaching, we are confident that they will bring in a high volume of business and interest. Cupcakes are highly popular online with hundreds of thousands of people searching videos and photos of the products. This shows that this market is already very competitive and it is constantly expanding, proving that Cupcakes By Jo can be extremely popular and successful. 


We will create a positive attitude amongst the target market and make Cupcakes By Jo a friendly, happy and exciting business.