What Has Been Achieved So Far

Facebook

Before we started our campaign Cupcakes by Jo already had a Facebook account set up.  This is how they generate the business and is the only way people can order cupcakes by finding Jo's e-mail on the page or posting directly on the page.  Without this page Jo stated that her business would not be able to exist.  Facebook has allowed her to reach a mass audience and with our help we have now increased her likes from 1,500 to 1,740 all in the space of one week.  This is extremely impressive for her business as it is only a small stall in the Market which is not very well known.  

As discussed previously, we are now all administrators of the Facebook page and below are photos of what we can view.

Twitter

When we started our campaign Cupcakes by Jo was a stranger to Twitter,  by setting up another social media tool we are now reaching an even wider range of people.  The Twitter is updated daily about the cupcakes for sale that day and some general information about the business.  We currently have 136 followers on Twitter.  This was achieved within one week and everyday we are continuing to get new followers.

We have been relatively successful already on Twitter, with Original FM (a leading radio station in Aberdeen) telling their followers to follow Cupcakes By Jo by using the 'follow friday' hash tag.  They have 1,933 followers at the moment which means many more people will be aware of the small business.

Campaign Success So Far


We had a meeting with Jo on Monday 5th March.  She was overly impressed of how much interest her business has recieved in the past week thanks our work.  She stated that she sold out of cupcakes at her shop for the first time ever on Saturday, and has had a high demand for her newest cupcake trial, the Creme Egg cupcake, which was only promoted through her Twitter account by us. 

Radio 1

On the 9th March at 7.35am Cupcakes By Jo was shouted out on the Chris Moyles Show on Radio 1.  This is an amazing achievement as Radio 1 is the biggest radio station in the UK, and the Chris Moyles Breakfast Show is one of the most popular shows on radio.  This is very exciting and we hope to achieve more things like this.