Firstly, the financial aspect of the campaign could limit our ability to create flyers and promotional material to advertise the business and upcoming events.
Legislation is also a concern within this project with regards to filming the viral videos as permission is required to film in certain locations, for example, shopping centres. This could prove more difficult than originally planned. We will also need consent from individuals before we can film them for legal reasons.
Safety is also a limitation of the campaign, especially for filming the videos. We must must ensure the public is safe by following risk assessment procedures, and also take care of the equipment.
Safety is also a limitation of the campaign, especially for filming the videos. We must must ensure the public is safe by following risk assessment procedures, and also take care of the equipment.
Reaching older customers could prove to be a problem. As one of our main focuses of this campaign is social media, we may not effectively reach this age group as they are less likely to use social media or use it a lot less frequently than younger customers.
Location for promotional activity may limit our success also as, again, we will need permission to hand out flyers in certain places.
Although there are limitations, we do not feel these will affect the success of our campaign and we will take all the necessary steps to ensure we avoid all possible problems.
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