Aim/Vision of Campaign

The main aim of this campaign is to increase awareness of Cupcakes By Jo in the Aberdeen and Aberdeenshire area to a wide market.  She already has a large number of customers, but this project will expand her range of clients and potential interest from local businesses even further.

Our other main aims are to increase sales by 20%.  This is an achievable target as she is already very busy and would not cope with a higher percentage increase. 


We also aim to create and build Cupcakes By Jo as a brand by inventing a logo, designing flyers and businesses cards and effectively using social media.  This will also help achieve our other aim of creating loyal customers within the area.