Facebook

Cupcakes By Jo's current focus is Facebook, which is already a big success and reaches a large number of people.  Facebook allows us to share both images and posts about products, promotions and events.  People who "like" the Facebook page will be able to view all the updates and this will encourage them to become loyal customers. In addition, Facebook users will have the opportunity to ask questions and order from the business.  By updating daily this allows fans of the page to view new products and be aware of upcoming promotions and events.

To allow us to monitor Cupcakes by Jo's Facebook page we have been given the opportunity to be administrators. This gives us full access to the page itself and all followers of the page. By having this means of control it allows us to regularly update and edit existing information.  We are able to monitor success through the 'Insights' tab on the page, which shows us 'likes', reach, check-ins, people talking about the business and information on the fans, e.g. gender, age, location, etc. 

An advantage of Facebook is that it is a more persuasive tool than advertising as people are more likely to trust what their friends and family are talking about. Facebook is also free and easy to use. A wide range of ages use Facebook as a means of social media which will allow us to reach our target audiences easily.

In addition, as some of our competitors do not use Facebook or are not very active on their accounts and this gives us a big advantage as our target market will not be overwhelmed by similar competing pages.