When creating a marketing project such as this, a vital aspect to consider is the concept of 'Viral Videos'.
These are videos that are created and shared through your business website, blogs, emails and other media sharing websites such as Youtube. These are passed on via emails and social networking sites such as Facebook at a fast rate to many more people, which makes it “viral”. The main reason these videos are passed on are because they contain humour or content that is meaningful to the person. These videos are an important promotional tool as when a video goes viral it can increase business and awareness of your product/service vastly. These videos are also a great way of advertising your business as they are low cost and easily shared unlike other methods such as television or radio.
An example of a successful viral video use can be seen with the now world famous "Charlie bit me" video. This video now has over 400million hits on YouTube and has gained world wide "viral" status simply by being passed on via emails and social networking sites.
By creating videos such as this for Cupcakes by Jo we believe this could generate even more business, particularly as there are holidays such as Mothers Day and Easter coming up in the near future. Videos could be themed around these events, possibly using characters such as 'The Easter Bunny' to add some humour, and therefore making the video more likely to be passed on and become viral.
These are videos that are created and shared through your business website, blogs, emails and other media sharing websites such as Youtube. These are passed on via emails and social networking sites such as Facebook at a fast rate to many more people, which makes it “viral”. The main reason these videos are passed on are because they contain humour or content that is meaningful to the person. These videos are an important promotional tool as when a video goes viral it can increase business and awareness of your product/service vastly. These videos are also a great way of advertising your business as they are low cost and easily shared unlike other methods such as television or radio.
An example of a successful viral video use can be seen with the now world famous "Charlie bit me" video. This video now has over 400million hits on YouTube and has gained world wide "viral" status simply by being passed on via emails and social networking sites.
By creating videos such as this for Cupcakes by Jo we believe this could generate even more business, particularly as there are holidays such as Mothers Day and Easter coming up in the near future. Videos could be themed around these events, possibly using characters such as 'The Easter Bunny' to add some humour, and therefore making the video more likely to be passed on and become viral.
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