Wednesday, 29 February 2012

Logo Template

Part of our viral marketing campaign is to use our various skills in media & PR to improve and update the way in which Cupcakes by Jo is advertised throughout the Aberdeen/shire area. One of the ways we are going to achieve this is by creating new logos, business cards, flyers and other business type material for the company by using programs such as photoshop.


This is the image we have created to use as a company logo for Cupcakes by Jo. It was created in photoshop, and although it is basic it is to the point and sticks within the colour scheme as requested by Jo. By using a simple yet effective logo, it will allow consumers to see what the company is all about without distracting from the actual product itself.







 








Above left is a mock up we created as a possible business card for Jo also using photoshop, and above right is Jo's current business card. In the design one of Jo's own cupcakes is shown in the photo, showing how creative and delicious her cupcakes look. This image also sticks to the simple and to the point theme seen in the logo, whilst combining the pastel colour scheme seen throughout.

These images have just been created as a guideline for Jo to show her what we can do using the programs available to us, however if these are not satisfactory for her or do not promote her business in a suitable way we will of course change them to cater to her needs.




Monday, 27 February 2012


Cupcakes By Jo

Team:
Steph Asher
Julia Bryce
Hayley Alexander
Paige Innes
Matt Ross